COMMUNICATION PLANNING
Clear and strategic communication is the foundation of business success. Without a well-defined communication plan, even the most well-executed campaigns risk confusing customers, diluting brand identity, and missing key business objectives. This comprehensive course equips professionals with the knowledge and tools to develop an actionable communication plan that aligns with business goals, enhances audience engagement, and maximises return on investment. Participants will leave with a tailored strategy that ensures their communication efforts in 2025 are focused, effective, and measurable.
Who Should Attend?
- Business owners
- Organisational leaders
- Marketing and communications professionals
- Sales and business development professionals
Duration & Format
- One full-day session or two half-day sessions
- Delivered in-person or online
MORE ABOUT THIS COURSE
Training Outcomes
On completion, participants will:
- Understand the critical role of strategic communication in business success
- Align communication planning with business values and objectives
- Clearly define and articulate their brand messaging
- Identify and segment target audiences for maximum engagement
- Develop a structured, actionable communication plan
- Select the most effective channels and activities for their goals
- Allocate budgets strategically to achieve the best return on investment
- Implement tools for measuring success and optimising efforts
- Define how you will measure and evaluate your progress.
Course Overview
A highly interactive and practical training program
- Introduction to Strategic Communication Planning
- Aligning Communication with Business Goals
- Defining Your Brand Positioning
- Identifying and Understanding Target Audiences
- Crafting and Refining Key Messages
- Setting Clear Aims and Measurable Objectives
- Developing a Practical and Actionable Communication Plan
- Budgeting for Communication and Marketing Efforts
- Monitoring, Measuring, and Adapting Your Strategy
WHAT OUR LEARNERS SAY ABOUT THIS COURSE:
Before this course I really struggled with planning because I would get overwhelmed with so many pieces of the puzzle, but the communication tool we used makes planning so easy.
– Tourism Operator.
A fantastic course with a great trainer. The planning tools were really useful, and I’m excited to apply them to in our organisation.
– CEO, Not-For-Profit
I learned so much about creating a solid communication plan. The training coordinator made everything clear and easy to understand. Highly recommend this course!
– Digital Marketing Manager.